Transport for NSW
Project Overview
In 2018, Transport for NSW launched a comprehensive campaign focused on fare compliance across trains and buses. The campaign was delivered over five phases, each tailored to engage commuters while maintaining a consistent message. A mix of digital signage, print, video, and online animation was used to reach audiences at multiple touchpoints. Consistency across visuals and messaging was crucial for effectiveness and public recall.
My Role
- Delivered creative assets across all five campaign phases - Designed digital signage, posters, and print collateral - Contributed to video and online animation rollout - Maintained message consistency while refreshing design variations
Tools & Skills
- Design: Adobe Illustrator, Photoshop, InDesign - Campaign Assets: Digital signage, animation support, print collateral - Role: Senior Designer (multi-phase public sector campaign)
Project Overview
In 2018, Transport for NSW launched a comprehensive campaign focused on fare compliance across trains and buses. The campaign was delivered over five phases, each tailored to engage commuters while maintaining a consistent message. A mix of digital signage, print, video, and online animation was used to reach audiences at multiple touchpoints. Consistency across visuals and messaging was crucial for effectiveness and public recall.
My Role
- Delivered creative assets across all five campaign phases - Designed digital signage, posters, and print collateral - Contributed to video and online animation rollout - Maintained message consistency while refreshing design variations
Tools & Skills
- Design: Adobe Illustrator, Photoshop, InDesign - Campaign Assets: Digital signage, animation support, print collateral - Role: Senior Designer (multi-phase public sector campaign)
Project Overview
In 2018, Transport for NSW launched a comprehensive campaign focused on fare compliance across trains and buses. The campaign was delivered over five phases, each tailored to engage commuters while maintaining a consistent message. A mix of digital signage, print, video, and online animation was used to reach audiences at multiple touchpoints. Consistency across visuals and messaging was crucial for effectiveness and public recall.
My Role
- Delivered creative assets across all five campaign phases - Designed digital signage, posters, and print collateral - Contributed to video and online animation rollout - Maintained message consistency while refreshing design variations
Tools & Skills
- Design: Adobe Illustrator, Photoshop, InDesign - Campaign Assets: Digital signage, animation support, print collateral - Role: Senior Designer (multi-phase public sector campaign)
