LawConnect
Project Overview
This rebrand project balanced LawConnect’s position as a serious legal software provider with its bold sponsorship of the winning Sydney to Hobart super maxi. The challenge was to unify two seemingly opposite brand personalities — professional and adventurous — under a cohesive identity.
My Role
- Led the rebrand strategy and visual identity development as Creative Director - Designed a refreshed logo system and identity to align with LawConnect’s legal tech positioning - Developed B2B and B2C ad campaigns across social media and display - Created large-scale branded graphics for the LawConnect yacht (sails and boat wraps)
Tools & Skills
- Design: Adobe Illustrator, Photoshop - Execution: Brand identity, ad campaigns, large-format design - Role: Creative Director (across brand, campaigns, sponsorship assets)
Project Overview
This rebrand project balanced LawConnect’s position as a serious legal software provider with its bold sponsorship of the winning Sydney to Hobart super maxi. The challenge was to unify two seemingly opposite brand personalities — professional and adventurous — under a cohesive identity.
My Role
- Led the rebrand strategy and visual identity development as Creative Director - Designed a refreshed logo system and identity to align with LawConnect’s legal tech positioning - Developed B2B and B2C ad campaigns across social media and display - Created large-scale branded graphics for the LawConnect yacht (sails and boat wraps)
Tools & Skills
- Design: Adobe Illustrator, Photoshop - Execution: Brand identity, ad campaigns, large-format design - Role: Creative Director (across brand, campaigns, sponsorship assets)
Project Overview
This rebrand project balanced LawConnect’s position as a serious legal software provider with its bold sponsorship of the winning Sydney to Hobart super maxi. The challenge was to unify two seemingly opposite brand personalities — professional and adventurous — under a cohesive identity.
My Role
- Led the rebrand strategy and visual identity development as Creative Director - Designed a refreshed logo system and identity to align with LawConnect’s legal tech positioning - Developed B2B and B2C ad campaigns across social media and display - Created large-scale branded graphics for the LawConnect yacht (sails and boat wraps)
Tools & Skills
- Design: Adobe Illustrator, Photoshop - Execution: Brand identity, ad campaigns, large-format design - Role: Creative Director (across brand, campaigns, sponsorship assets)
