The National Wellbeing Alliance needed more than a website refresh. They needed a platform that reflected their scale, influence, and community impact. Their existing identity lacked professionalism and clarity. Despite delivering vital education and support programs to vulnerable communities, their online presence made it difficult for partners, funders, and even communities to understand their breadth of work. There was no brand strategy in place, and the content was fragmented. The challenge was to create an experience that positioned National Wellbeing Society as a leading, culturally responsive organisation, empowering community leaders, not just delivering programs.