Healthy Cities Australia
Project Overview
Healthy Cities Australia needed a refreshed website that not only communicated its impact clearly, but also supported a shift in positioning — targeting government bodies and larger organisations while remaining rooted in local community engagement. The new website had to feel professional, credible, and scalable, reflecting both the legacy and ambition of the movement. Working closely with the Healthy Cities team, the project focused on understanding goals, clarifying messaging, and designing an experience that could evolve over time. This meant guiding the team through a flexible CMS structure and empowering them to manage an active, living website that could grow with their programs.
My Role
- Led the website redesign from initial scoping to post-launch delivery - Worked hand-in-hand with stakeholders to align structure with goals - Designed user flows, UI, and content blocks to support scalable storytelling - Built the site in WordPress using modular, component-based templates - Delivered training and CMS guidance to support long-term usability
Tools & Skills
- Design & UX: Figma (wireframes, layout, visual design) - CMS: WordPress (component-based content system) - Content: Information hierarchy, page strategy, brand clarity - Soft Skills: Client education, stakeholder collaboration, scalable delivery
Project Overview
Healthy Cities Australia needed a refreshed website that not only communicated its impact clearly, but also supported a shift in positioning — targeting government bodies and larger organisations while remaining rooted in local community engagement. The new website had to feel professional, credible, and scalable, reflecting both the legacy and ambition of the movement. Working closely with the Healthy Cities team, the project focused on understanding goals, clarifying messaging, and designing an experience that could evolve over time. This meant guiding the team through a flexible CMS structure and empowering them to manage an active, living website that could grow with their programs.
My Role
- Led the website redesign from initial scoping to post-launch delivery - Worked hand-in-hand with stakeholders to align structure with goals - Designed user flows, UI, and content blocks to support scalable storytelling - Built the site in WordPress using modular, component-based templates - Delivered training and CMS guidance to support long-term usability
Tools & Skills
- Design & UX: Figma (wireframes, layout, visual design) - CMS: WordPress (component-based content system) - Content: Information hierarchy, page strategy, brand clarity - Soft Skills: Client education, stakeholder collaboration, scalable delivery
Project Overview
Healthy Cities Australia needed a refreshed website that not only communicated its impact clearly, but also supported a shift in positioning — targeting government bodies and larger organisations while remaining rooted in local community engagement. The new website had to feel professional, credible, and scalable, reflecting both the legacy and ambition of the movement. Working closely with the Healthy Cities team, the project focused on understanding goals, clarifying messaging, and designing an experience that could evolve over time. This meant guiding the team through a flexible CMS structure and empowering them to manage an active, living website that could grow with their programs.
My Role
- Led the website redesign from initial scoping to post-launch delivery - Worked hand-in-hand with stakeholders to align structure with goals - Designed user flows, UI, and content blocks to support scalable storytelling - Built the site in WordPress using modular, component-based templates - Delivered training and CMS guidance to support long-term usability
Tools & Skills
- Design & UX: Figma (wireframes, layout, visual design) - CMS: WordPress (component-based content system) - Content: Information hierarchy, page strategy, brand clarity - Soft Skills: Client education, stakeholder collaboration, scalable delivery
